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Public relations training
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Communication management is an aggregate of procedures,programms,communication protocols rules, approaches and behavioural styles of effective management of certain processes, problem resolution, overcoming of contradictions and conflicts in a certain "organisational structure" (of the type: individual, phenomenon, personality, institution, "party", group, community, system), for the purpose of taking better strategic positions and establishing own communication and management standards. Communication management leads to a maximum utilisation of human and technological resources and promoting dialogue between the people. Our own communication
approach to resolving problems interacts with the others and reflects on the activity of the whole system.
Communication management provides an answer to the questions: how to analyse, organise, target and use information in a structure, for the purpose of more effective communication between its elements and its more successful adaptation to the surrounding reality. The solutions are sought at the moment the problem arises while the answers to challenges come within several minutes or seconds.
Life is short, art is all-embracing, the convenient case is ephemeral, experience - treacherous and the crisis of the disease - heavy. This known thought of Hippocratic is one of the first attempts, in the history of mankind, to define the notion of crisis. In these day statistics and empirical research show that there are about 3200 factors of destruction which make the development of modern economy as it is now almost impossible. The more important problems are: deficiency of basic resources and respectively conflicts that appear on this basis; global heating; chemical pollution; breaching of the wholeness of the ozone layer; permanent financial crisis and disturbances on the world exchanges; inflation and unemployment; foods and foodstuffs of low quality, polluted from a medical viewpoint which are a serious threat to the health of
people. At the end of the 20th century crises not only do not cease but on the contrary - they become more comprehensive and concern newer and newer spheres of social reality. Now they are also more unusual, more complex, with more unpredictable results. It is sufficient to point out the crisis connected with the computer problem Y2K which will concern all countries in one way or another. It is interesting that so far there are about 5 billion chips in the world which will not be in the position to read correctly the number 2000 and will cause collapses in the computer systems of banks, chemical plants, nuclear power plants, airports, administrations, electric, telephone and interactive networks. Crisis management as a notion is not new to modern science but it is a widely distributed practice and defined methodology for resolving crisis situations and overcoming conflict problems. Each crisis consists of five basic phases: a) a pre- crisis period; b) a period of appearance of specific threats; c) a period requiring immediate response (relatively unorganised); d) a period of organised social response; e) a post-crisis period.
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roussi-qualification
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My interests:- Music: Techno, Electronic
- Science Fiction
- Travel
Education and Qualifications
October 1998
New Bulgarian University
Associate Professor in Public Relations at New Bulgarian University
January 1996
Doctor of Sociology, degree thesis "Public Relations in Crisis Situations"
1993
University of Sofia "St. Kliment Ohridski"
MA in Journalism
1994
University of National and World Economy
Institute for Continuing Qualification
Diploma in Management
1992
Center for Training in International Trade at the Ministry of Trade
Diploma in International Trade
Marketing
1998
Technical University in Sofia-Programming C/C++
Professional Experience
1994 - 1999
7 New Bulgarian University, Sofia
Director of M's programme of Public Relations
7 University of Sofia; University of Rousse
Part-time lecturer in Public Relations
1995 - 1996
University of National and World Trade, Sofia
Visiting lecturer in Advertising and Communications.
1995 to date
Chairperson of the Bulgarian Expert Society for Critical Management and Public Relations
1994 to date
Expert in a public relations consultants agency
Publications
Public Relations: Technology and Practice (1995) monograph, 250 pp.
Effective Techniques in Public Relations (1997) 130pp., Vanyo Nedkov Publishers
Crisis Management (1999), guidebook for specialists, 158pp.
The author has more than fifty articles on Public Relations, Crisis Communication and Risk Management, published in Bulgarian and foreign journals.
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